Since their first festival in 2018, Head in the Clouds has quickly grown into a familiar name in the Asian community. Presented by record label 88rising, which represents Asian and Asian diaspora artists such as Rich Brian, Joji, Higher Brothers, Niki, and Jackson Wang - it's no surprise that HITC, at its roots, was meant to highlight both emerging and established Asian Artists. 

Tickets went live last week for the annual Coachella music and arts festival, boasting a legendary lineup this year including big names like